P90X

If there’s ever been a client that made me want to get into the shape of my life, it was Beachbody. Fitness is baked into their culture. Tony Horton is a machine. They’ve broken it down into a science, but still manage to keep it fun. The challenge was to capture this culture and complexity in a mobile app with limited bandwidth and real estate.

ClientBeachbodyYear2013RoleUXURLwww.shape.com